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AASHTO graphics above Hilton entrance door

Tight deadline for large scale, high impact branding graphics 


AASHTO (American Association of State Highway and Transportation Officials) is a Washington D.C. non-profit that represents highway and transportation departments. Their Annual Spring Meeting was fast approaching, and they needed help. Their design staff was inundated with work preparing event materials, so they contacted I Design to handle the highly visible event branding.

My favorite job of 2021

All the ingredients combined to make a great finished product 

In March 2021, Josh Perque contacted me about doing a logo. I was super busy trying to launch a new business, but Josh was persistent about hiring me to create a logo for a podcast he had started with his long-time friend, Paul Ledet. I told him I needed a day to think about it, and I reluctantly decided to take the job. I'm glad I did. Even though I had to work nights and a weekend to get it done, it turned out great and it was my favorite job of 2021.

These past two years have been a challenge for businesses of all sizes, and we've had to get creative at I Design to weather the storm. In 2021, we compiled

 

Louisiana Craft Butchers website

Wasted Hour Logo

Stafford Tile website

On Point Legal Tech website

Ted's Frostop

Cafe Beignet brochure 

 

Looking forward to a prosperous 2022

I took some time out last week to attend this webinar presented by Monotype and I'm glad I did. It's hard to envision how to get the most out of this new technology, but watching this video will certainly help. The first part explains why variable fonts are different (and better) than existing font families, and the second part shows some very creative examples of how to use variable fonts in all kinds of media.

 

Watch the Webinar

 

 

We just finished the "Save the Date" HTML email, self-mailing postcard, and logo for the New Orleans Botanical Garden's Magic in the Moonlight event for 2020. Some of the elements in the email led me to compile a simple list of do's and don'ts for those of you that use Mailchimp, Constant Contact or some other HTML email editor. 

Surveying the landscape before drafting the blueprints

landscape with tree

You'll find the following text on our About page:

"We don't force you to use technology that maximizes our profit. We discuss your needs, then build a website that maximizes your investment."

These aren't empty words, and the website projects below are perfect examples of how we can "maximize your investment." 

1800s styling combined with modern graphic elements

The New Orleans Steamboat Company (NOSC), proprietors of the iconic Steamboat NATCHEZ, have added another vessel to their roster. The Riverboat CITY of NEW ORLEANS (RCONO) will begin service soon, and I was very excited to do the logo design and style guide.

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