A lot can be said with one small image, a logo and some text.
(Image credit: Luke O'Reilly)
If you're flying Southwest in September (or maybe October?), look for the ad below in Southwest the Magazine. Draw funny pictures on it then a snap a photo and
The new artwork created by I Design, with direction from Gray Line's excellent marketing guru Adrienne Thomas, engages the audience with the statement "Pick Your Spirit."
I worked with New Orleans Steamboat Company this summer to develop a set of ads for the Steamboat NATCHEZ, Gray Line New Orleans and Café Beignet. This was my first time doing street car ads (I've done streetcar kiosks and station signs before) and It was a great project that involved some new angles of thought.
I have some clients (who will remain nameless) that like to fill every bit of space they have available with something – text, pics, stars, banners – anything but white space. I guess they believe that they're paying for the space, especially if it's an ad, so they might as well get as much out of it as possible. But I can assure you, that white space is your friend. When a print design, or a even a web page or app page are crowded with elements, it looks crowded. It looks messy. It looks like something a used car salesman would do in a newspaper ad. Okay for showing lots of information about lots of cars, but not very elegant or professional looking.
For an interesting twist on the U.S. propaganda poster, check out these Star Wars Propaganda Posters designed by illustrator Russell Walks.
I recently redesigned an outdoor advertising campaign for the Louisiana Credit Union league. Last year, they gave me strict instructions to adapt a design that was used in California to the Louisiana market.
The New Orleans Steamboat Company gave I Design its first job back on February 4, 2001 and it continues to be one of my best clients to this day. I enjoyed designing some materials for their celebration including invitations for an event, signs, a program and some magazine and newspaper ads.
I love working for a true New Orleans treasure and I'm looking forward to the next 40 years!
For a little lagniappe here's a nice article written by my friend, AP writer Cain Burdeau.