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We just finished the "Save the Date" HTML email, self-mailing postcard, and logo for the New Orleans Botanical Garden's Magic in the Moonlight event for 2020. Some of the elements in the email led me to compile a simple list of do's and don'ts for those of you that use Mailchimp, Constant Contact or some other HTML email editor. 

Surveying the landscape before drafting the blueprints

landscape with tree

You'll find the following text on our About page:

"We don't force you to use technology that maximizes our profit. We discuss your needs, then build a website that maximizes your investment."

These aren't empty words, and the website projects below are perfect examples of how we can "maximize your investment." 

1800s styling combined with modern graphic elements

The New Orleans Steamboat Company (NOSC), proprietors of the iconic Steamboat NATCHEZ, have added another vessel to their roster. The Riverboat CITY of NEW ORLEANS (RCONO) will begin service soon, and I was very excited to do the logo design and style guide.

Websites can be more than marketing tools

Stafford Tile websiteStafford Tile & Stone has been a great client of ours since 2008, and we built a new website for them in 2012. It's gone through a series of facelifts and upgrades over the years, but it was still mostly a marketing tool. That has changed now since Peggy Stafford contacted us a few months ago with some great new directives. "We need more out of our website. We need for it to be the Stafford Tile location that is always open and always available for our customers."

logo design iconLogos come in all shapes and sizes, but not all logo files are created equally. Many companies are in a rush to complete their logo as it's one of the first items needed when starting a business. But your logo is a very important investment in your business, and a good logo will not only enhance your image — it will also save you money in the long run.

If you're flying Southwest in September (or maybe October?), look for the ad below in Southwest the Magazine. Draw funny pictures on it then a snap a photo and This email address is being protected from spambots. You need JavaScript enabled to view it., or message it to 504-400-6615. I'd love to see how you would improve it or make it worse—your choice. 

Southwest Magazine ad

The new artwork created by I Design, with direction from Gray Line's excellent marketing guru Adrienne Thomas, engages the audience with the statement "Pick Your Spirit."

Gray Line streetcar ad

 

Rocky & Carlo's Restaurant & Bar websiteAs a website developer who primarily builds content management system websites on established CMS platforms, I always had a bad feeling about Squarespace, Wix, Weebly and other "do it yourself" website tools. I'd wonder, "Will these services eventually take over the small business market? Will I lose business to these guys?"

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