Case Studies

Café Beignet Rack Brochure

Print design is not dead!

Many hospitality clients still print rack brochures to promote their wares, and Café Beignet loves print. Many visitors to New Orleans love print too, as they scan the brochure racks and pick out their favorites. Café Beignet knows the importance of mixing their media buys to economically reach their target audience (see "Cafe Beignet baggage claim ad" post).

The November 2022 brochure is a little larger (three panels on each side instead of two) to showcase the inside artwork. Café Beignet's four locations are more Parisian café than coffee shop in both ambiance and offerings. They directed us to "show off" the beauty and style of each location's interior spaces and exterior architecture. The three inside panels are filled with a photo collage of the four buildings together "sharing" one block. The extra panel on the fold features beautiful interior photos of each venue. We used over 20 different pictures to piece together the artwork seen below.

Cafe Beignet locations

Four French Quarter locations are left to right, Decatur St, Canal St, Royal St and Bourbon St

Left panel highlights each venue's interior

The artwork is functional too, utilizing QR codes that send smart phone users to the Google Business Profile of the location of their choice. From the profile, users can easily get directions, view the menu, call the cafe and read reviews. 

A challenging job makes for a rewarding finished product, and we could not be happier with the results.