METTON is an international leader in the molded plastic parts industry with a worldwide presence and headquarters in Houston, Texas.
We designed a site for them back in 2011, and we gave that site a facelift in 2017. For the redesign, they wanted an exciting banner on the home page to pique the attention of potential clients. But using photos of their plant, or the molded parts process would have been pretty boring. We discussed some options and they were able to get some really great, engaging images from Metton clients that showed off the advantages of their product.
Their "hero image" animation is a great example of how to do this properly to promote your product and your image (see related article here).