Case Studies

Gray Line Tours bus artwork

Gray Line Tour bus artwork

Challenges in design jobs are always welcome and can come from a variety of constraints. This job had challenges, including these criteria:

  1. Do not use photographs
  2. Do not cover the windows
  3. Use the same design on both the large and small busses


To get a feel for the sightlines and surface areas I would be working with, I went to Gray Line tours and took pictures of the busses from all angles and all points of view including from a vehicle.

For the design we went with a simple active/motion layout mostly using elements from the well known Gray Line logo.

Gray Line bus artwork