Logos come in all shapes and sizes, but not all logo files are created equally. Many companies are in a rush to complete their logo as it's one of the first items needed when starting a business. But your logo is a very important investment in your business, and a good logo will not only enhance your image — it will also save you money in the long run.
A well executed logo file should:
- Not use strokes - strokes in digital files can sometimes scale improperly when imported into different software applications
- Not have white areas - any area defined as white can create issues when used in certain types of reproduction, e.g., embroidery and silk-screening
- Not contain fonts - All fonts should be converted to outlines
- Use unique elements (no clipart)
- Be provided in various file formats including AI, EPS and JPEG
A properly created logo file takes more time, but that extra time will save you headaches and money when sharing and reproducing your logo in different types of media.